Progress Summit needed to build buzz from nothing. The social assets had to sell tickets, introduce speakers, and establish a brand identity - all before the event had happened.
The Challenge
Fairbridge required social media assets to promote and sell tickets for their new conference event targeting founders and investors called "Progress Summit". The assets needed to be varied enough to catch the eye while still looking like one cohesive brand.
The Solution
Once we had established the brand identity, we reused the gradients and background motifs for different assets. The two primary fonts were incorporated, depending on the copy. The Progress Summit logo was always included to reinforce brand recognition and association. For each asset, we would create one design, then adjust the layout so that it could be resized for the various social media platforms (LinkedIn, Instagram, X and Facebook).
The Design Showcase
Instagram page mockup showing the profile photo, website address and event promotion posts
LinkedIn banner mockup with the Save the Date event details
LinkedIn post to show all the event guest speakers
Instagram posts for Save the Date, ticket sales and sponsor acknowledgement
Instagram carousel post introducing the guest speakers
Instagram posts with quotes relating to the event
More from us
See more projects from Britalian
