The Challenge

Fairbridge required print collateral to accompany their in-person conference. The print collateral was used to create a brand presence, to advertise the event sponsors, and to impart information.

The client was still in the process of confirming the event programme and guest speaker details, so required us to create a design template that could be approved before the final copy was added.

The Solution

We had solidified the brand fonts, colour scheme and background motifs in the Brand Guide. These were carried through in the social media assets already. Our approach for the print collateral was to confirm sizing specifications of the name tags, pull up banners and event programme, and then to carry the design motifs through in a way that was both functional and aesthetic.

The designs were first created in Figma and presented to the client for feedback. Once the designs were approved, they were recreated in Adobe InDesign with the relevant bleed, crop and colour profiles applied and exported in a print-ready format.

The Design Showcase

Guest speaker name tags

Event brochure

Event pull-up banners

The event venue: Rodney's Comedy Club, New York City, New York

Welcome address by David Tswamuno, Fairbridge Partner and event initiator

Guest speakers: Raj Pannu (top left), Shaun Gold (top right), Esther Dyson (bottom left) and Andrew Chang (bottom right)

Guest speakers: Antonio Rodriguez (top left), Rob Frankfurt (top right), Eric Solomon (bottom left) and Alex Wright-Gladstein (bottom right)

Guest speaker: Angela Ford

David Tswamuno and Guillermo Sohnlein