The Challenge

Ason Bags had undergone a recent rebrand. They required a new website to match the new branding. New fonts, graphics, navigation and interactive elements needed to be introduced to modernise and refresh the legacy brand.

The Solution

The new Ason logo and its variants were used throughout the website to reinforce brand association. The new brand fonts were implemented to improve text hierarchy and communication. Text animations were used to enhance engagement and delight. Content containers were used to organise various groups of information so as to reduce overwhelm and improve communication. The new brand colour palette was applied as accent colours for category tags and hover interactions. Updated graphics and photography that fit the new look and feel of the brand were added to enhance brand storytelling. Improved navigation and page organisation was implemented for a streamlined User Experience.

The Design Showcase

Ason Bags website landing page

Home page: https://asonbags.com

Impact page: https://asonbags.com/about#impact-1

Products page: https://asonbags.com/projects-grid

Tradeshows page: https://asonbags.com/tradeshow

Insights page: https://asonbags.com/news

Contact page: https://asonbags.com/contact