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ASON Tradeshows 2025

Print Collateral

B2B Manufacturing

Two international trade shows. Two countries. One tight deadline. Ason Bags needed print collateral that could represent a newly rebranded company on the world stage.

The Challenge

Ason Bags had two major tradeshows coming up that required product brochures, wallpaper posters and wall decals that would advertise their new branding and latest company/product developments. All design assets needed to follow strict print guidelines and specifications, while meeting a tight deadline.

The Solution

We made sure to clarify all print specifications so that our design files were set up accordingly. All assets were designed in Figma and submitted for feedback and approval before creating the final print files in Adobe InDesign. Correct colour profiles, bleed and crop marks were applied.

We used the new brand fonts for all headings, labels and body copy. The brand accent colours were applied to each category. The UI aesthetic that was established for the website was carried through to the tradeshow collateral. We updated the product photography to match the look and feel of the new branding as well. We made sure to size our text suitably for the size of the final print collateral.