The Challenge

Ason Bags required a roll-out of new social media assets to match the updated branding direction. The assets needed to be eye-catching and varied enough to pique interest, while maintaining common branding cues.

The Solution

We made a series of post types for static images, video content and carousel content (images posted in a sequence) that used interchangeable elements like the brand logo, headings, labels, holding shapes, colour swatches and gradients. This allowed for enough variety while still keeping a consistent look and feel. This solution also allows for multiple iterations of content representation.

The Design Showcase

Ason Bags Instagram page showcasing the new social media assets: https://www.instagram.com/asonbags/